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Athletics: Louisiana Announces Renewed Partnership with adidas

LAFAYETTE, Sept. 24, 2019 – Louisiana Athletics and adidas have entered a three-year partnership in which the Portland, Ore.,-based company will be the official athletic footwear, apparel and accessory brand of the Ragin’ Cajuns through the 2021-22 season.
 
adidas will supply the Ragin’ Cajuns’ student-athletes, coaching staff and support staff with apparel, uniforms, footwear and other equipment, as well as provide support to Louisiana’s equipment operations department in its regular inventory management.
 
"We are extremely excited to continue our partnership with adidas, a true world leader in sports apparel," Director of Athletics Bryan Maggard said. "adidas is an international brand that will continue to benefit Ragin’ Cajuns Athletics over the upcoming years."
 
"At adidas, we strive to provide the best for the athlete," said Jim Murphy, senior director of NCAA Sports Marketing at adidas North America. "Louisiana’s staff is equally as dedicated to its student-athletes and ensuring each has the opportunity to reach their full potential. That makes us proud and excited to extend our partnership. Geaux Cajuns!"
 
About the Louisiana Ragin’ Cajuns
The Louisiana Ragin’ Cajuns have a culture of competing for and winning championships – both in the fields of competition and in the classroom. With 16 Division I sport programs and a fan base known across the nation for its passion, the Ragin’ Cajuns compete to represent the Lafayette community and state of Louisiana in the Sun Belt Conference and NCAA.
 
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
 
Media Contacts
Patrick Crawford, Assistant A.D. for Communications & Digital Strategy (pcrawf@louisiana.edu)